Complete Tokens and Macros Reference
Comprehensive Token Reference for All Pixel and Postback Integrations
Applies To: All Pixel and Postback Types
📋 Overview
This document provides a complete reference for all tokens and macros available across pixel and postback integration types. Each token includes detailed support information for specific pixel/postback types.
Token Format Differences:
- Client-Side Tokens: Use
#TOKEN# format (hash symbols)
- Server-Side Tokens: Use
{token} format (curly braces)
🔍 Complete Token Reference Table
This comprehensive table shows all available tokens across all pixel and postback types. Use the support columns to identify which tokens work with your specific integration type.
📱 Client-Side Tokens
Common Session and Event Tokens
| Token |
Description |
Client-Side |
#SESSION_ID# |
Unique session identifier |
✅ |
#session_id# |
Alternative session ID format (lowercase) |
✅ |
#REFERRER# |
Page referrer URL |
✅ |
#DATE# |
Current date (YYYYMMDD format) |
✅ |
User Data Tokens (PII - Automatically Hashed)
| Token |
Description |
Client-Side |
#SHA256EMAIL# |
User email (hashed) |
✅ |
#SHA256PHONE# |
User phone (hashed) |
✅ |
{contact.PROPERTY} |
Any contact field (automatically hashed) |
✅ |
URL Parameter Tokens
| Token |
Description |
Client-Side |
{parameter_name} |
Any URL parameter from current page |
✅ |
🖥️ Server-Side Tokens
Common Session and Event Tokens
| Token |
Description |
Server-Side |
{sessionid} |
Unique session identifier |
✅ |
{campaignid} |
Campaign identifier |
✅ |
{locationurl} |
Landing page URL |
✅ |
{refererUrl} |
HTTP referer URL |
✅ |
{ipaddress} |
User's IP address |
✅ |
{useragent} |
User's browser user agent |
✅ |
{event_time} |
Unix timestamp of event |
✅ |
User Data Tokens (PII - Automatically Hashed)
| Token |
Description |
Server-Side |
{email} |
User email address |
✅ |
{phone} |
User phone number |
✅ |
{first_name} |
User first name |
✅ |
{last_name} |
User last name |
✅ |
{gender} |
User gender |
✅ |
{dob} |
Date of birth (YYYYMMDD) |
✅ |
{city} |
User city |
✅ |
{state} |
User state |
✅ |
{zip} |
User zip code |
✅ |
{country} |
User country |
✅ |
{external_id} |
External user identifier |
✅ |
Revenue & Attribution Tokens
| Token |
Description |
Server-Side |
{publisherrevenue} |
Publisher revenue amount |
✅ |
{externalidentifier} |
External identifier for deduplication |
✅ |
{advertisername} |
Name of the advertiser |
✅ |
{ref} |
Advertiser reference |
✅ |
{gclid} |
Google Click ID |
✅ |
{eventtype} |
Event type identifier |
✅ |
Request Data Access Tokens
| Token |
Description |
Server-Side |
{req.qs.PARAM} |
Query string parameter access |
✅ |
{req.cookie.NAME} |
Cookie value access |
✅ |
{req.body.PARAM} |
POST body parameter access |
✅ |
{req.sessionData.PROPERTY} |
Session data property access |
✅ |