RTB/Reseller

Overview

The RTB/Reseller process enables real-time bidding integration through a two-step ping/post workflow. Partners send initial ping requests to check availability and pricing, followed by post requests to complete transactions.

Process Flow

1. Ping:

   • Publisher pings Delty using the URL provided in this document, masking all PII data, and passing in all the required parameters
   • Delty returns a bid back to the publisher

2. Post:

   • If publisher accepts the bid, post back including PII data to the post URL provided in this document, passing in all the required parameters
   • Delty returns a JSON response containing a redirect URL back to the publisher. Publisher can do one of the following:
     • Automatic Redirect: Configure your request to follow 302 redirects automatically for immediate user redirection to the form with pre-populated data
     • Manual Redirect: Use the returned redirectUrl from the JSON response if you need to perform additional processing before directing users to the form

Data Retention

• Ping data is stored for 24 hours
• Post requests must be made within 24 hours of the ping to ensure no data loss

Implementation Details

Ping
Endpoint	https://publisher.delty.io/
Required Parameters	• rtbType=ping • c=<YOUR_CAMPAIGN_ID>
Optional Parameters	• test=true • feedbackloop=true
Payload Schema	Please refer to Schemas and use the proper schema for the product specified in your campaign configuration.
Response	You will receive a JSON response containing a bid, pingId, and wizsid.

Ping Response Example:

{
    "bid": "10.00",
    "pingId": "TOFW2AIkaTsZKWia",
    "wizsid": "d8252840-7d43-11f0-b3cc-e728c223cc43"
}

Post
Endpoint	https://publisher.delty.io/
Required Parameters	• rtbType=post • pingId - Must match the pingId from the previous ping request
Optional Parameters	• test=true • feedbackloop=true
Payload Schema	Please refer to Schemas and use the proper schema for the product specified in your campaign configuration.
Response	A JSON response containing a redirect URL to our funnel

Post Response Example:

{
    "redirectUrl": "https://publisher.delty.io/?c=C12345&pingId=TOFW2AIkaTsZKWia&rtbType=post&datapassv2id=MSOP144nGbuZ33CP"
}